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Tecnotree and Microsoft help telcos unlock network monetization opportunities: Hitesh Morar and Rick Lievano

Hitesh Morar, Chief Product Officer and CTO at Tecnotree, and Rick Lievano, CTO of Worldwide Telecommunications Industry at Microsoft, explain the potential for API-powered automation and network monetization.

02 Aug 2024

Tecnotree and Microsoft help telcos unlock network monetization opportunities: Hitesh Morar and Rick Lievano

Morar and Lievano emphasize the importance of partnerships and discuss how TM Forum’s Open APIs and Open Digital Architecture (ODA) Canvas, a run-time environment, can help communications service providers (CSPs) simplify integration and tap new revenue. “For us, it’s around ‘show me the money’ – how can operators begin to monetize their networks?’, Lievano says, pointing to monetization use cases around fraud prevention, location services and quality of service.

Hitesh Morar

Hitesh Morar

Chief Product Officer

Tecnotree

Rick Lievano

Rick Lievano

CTO, Telecom

Microsoft