Are telcos losing the brand battle? How to drive loyalty and advocacy

Telcos need to gain and retrain the trust of their customer - is branding the key? During Digital Transformation World Series 2021, Gokhan Ogut, CEO, Maxis, Karolina Baszarkiewicz, Chief Customer Officer, Elisa, Alfred Binford, Head of Customer Engagement, CSG and Frederic Debruyne, Partner; EMEA Practice Leader, Telecommunications Practice; Global Practice Co-Leader, Bain Simple & Digital Practice, Bain & Company spoke on a panel about how to drive loyalty and advocacy. Watch the recording to learn:

• The most effective features and benefits when designing a loyalty program
• What are the new types of loyalty programs and how to measure success?
• When to initiate new loyalty programs or relaunch existing ones
• Drive loyalty, not just experience - How to transform the channels through which you communicate to optimize customer experience, offerings and brand loyalty
• Monetization through partners – How does the omnichannel experience drive customer retention and loyalty?
• Use cases to demonstrate improvements to customer experience in the new reality