CEO Playbook: Reigniting telecoms growth

Communications service providers' (CSPs) inability to evolve quickly has led them to be commoditized, asset-intensive businesses that have become disconnecting from growth.

Rather than just aggressive technology investment, CSPs need a holistic strategy to diversify their business and radically alter their operational approach. The usual ongoing digital transformation drive is not enough to ensure that CSPs will take their rightful share of new tech boom revenues.

The first edition of the CEO Playbook seeks to start a dialogue and drive practical action to unlock growth potential for the industry, by outlining pragmatic steps that CSP senior management can take to fundamentally improve their prospects in the coming decade.

By looking outside-in at our industry and examining successful strategies from other comparable industries the Playbook forms a blueprint for CSPs to start on their journey to build the structures and ecosystems that will ignite telecoms growth.

Delve into:

• The shifting terrain of the technology markets where telcos play a pivotal role
• The changing playing field positions that CSPs can adopt
• The strategies and tools to succeed