From idea to Implementation in minutes: genAI and closed-loop orchestration in action

Commercial context

Designing a telecom service is one thing, but getting it to market — with all the technical alignment, manual sequencing, and system mapping that entails — is another. The reality is, for B2B services, CSPs often face long, expensive cycles just to align a promising idea with what their network can actually deliver.

Product designers rely on catalogs, workflows, APIs, and team handovers to build service offerings. But translating a business concept into an operational network configuration can take weeks, sometimes months. That delay stifles agility, limits revenue, and leaves customers waiting. The ‘Generative orchestrator: Automating product and network alignment with GenAI’ Catalyst addresses this by using genAI to automate the alignment between product intent and network capability — transforming what used to take weeks into a process measured in minutes.

The solution

The solution introduces a genAI-powered toolkit that helps CSPs go from idea to deployment faster — whether it’s fixed, mobile, or satellite — by automatically aligning business needs with network assets. The process starts with business intent. For example, a customer might request a low-latency connection for cloud gaming. Normally, product and network teams translate that request into a technical design — including slicing parameters, routing paths, and service-level agreements. Generative Orchestrator automates that entire translation process.

An AI model interprets the service goal and selects the appropriate network configurations using a domain-specific ontology. Product designers use prebuilt models to transform service intent into technical execution. The system integrates TM Forum Open APIs — such as TMF701 for workflow instantiation, TMF633 for service catalogs, and TMF641 for service ordering — to streamline internal processes. It produces a working configuration that teams can deploy instantly, with far less manual effort.

The system also features a closed-loop orchestration engine. Once deployed, it monitors performance and adjusts configurations in real time. AI-driven reasoning ensures the service continues to meet its original intent, even as network conditions change. This makes delivery not just faster, but more stable and more reliable.

The toolkit supports scale by design. It supports complex service chains and composable network elements, making it especially useful in the B2B2X space. CSPs can offer highly personalized services across multiple domains — with orchestration that adapts on demand. The Catalyst also aligns with broader TM Forum frameworks, including TMF688, TMF620, IG1233, and GB998, helping ensure full ODA compliance.

Wider application and value

The business impact is substantial. Early modeling shows a potential 50–90% reduction in time-to-market. Operational expenses can fall by 20–30%, simply by reducing manual intervention. AI-driven configuration reduces human error by over 50%, improving service reliability and consistency. Project lead and Product Owner at Telstra, Richard Keele, summed it up: “the Catalyst has exceeded our expectations and aligns with trends in AN L4 and composable IT, enables CSPs to monetize network features, could boost efficiency by 30% and cut TTM by 50%.”

Automating the link between products and networks means faster access to revenue. CSPs can launch new offers with less overhead, react more quickly to customer needs, and monetize advanced network features (like slicing or QoS controls) more effectively. Moreover, the Catalyst demonstrates a path to scalable, standards-based automation. It promotes adoption of TM Forum Open APIs and modeling frameworks informed by the use cases TMFS012 for product launch and TMFS003 for order capture. Utilising TM Forum standards enables broader interoperability, helping the industry move towards fully autonomous operations and real-time service adaptation.

Quicker service deployment and better orchestration make it easier to deliver stable, high-quality connectivity in critical settings — whether that’s remote healthcare, agricultural monitoring, or emergency response. Smarter use of network resources also supports greener operations, reducing waste and improving sustainability.

Some of the most meaningful gains show up at the customer level. GenAI doesn’t only automate what happens behind the scenes — it can also help users directly. It enables faster troubleshooting, smarter service adjustments, and support that adapts in real time. For Telstra, this means offering differentiated experiences that monetize specific connectivity attributes such as latency, security, and reliability. Generative Orchestrator demonstrates what happens when networks stop waiting on translation layers — and start responding with intelligence, precision, and speed.