Have your cake and eat it with apps, agility and innovation
Telcos can ‘have their cake and eat it’ by delivering a better customer experience and tangible business outcomes, but also by increasing throughput. Find out how.
Arti Mehta
16 May 2019
Have your cake and eat it with apps, agility and innovation
Logical business by cutting down on logistics
Telcos can ‘have their cake and eat it’ by delivering a better customer experience and tangible business outcomes, but also by increasing throughput. How? Imran Shaikh, Head of Digital Transformation PMO, Finance & Planning, Freedom Mobile, states that organizations must set themselves up with an ecosystem of applications that allows them to continuously innovate.
“The more you're taking away from the logistical challenges of delivery, the more you're able to focus on the actual customer experience and getting the customer experience, right,” says Shaikh.
Watch the full video below for more of Shaikh’s insights on the necessity of evolving company culture, the essential outcomes to focus on, and on how using microservices to interact with network elements can deliver an optimal customer experience.
The road to carrier victory
In this interview with Brian Lloyd, Head of Digital Technology & Applications, Freedom Mobile, he explains how the company has:
Removed bureaucracy using its directed improvisation framework
Enabled local representatives in its 600, plus stores to innovate and solve problems in the absence of direction of process or governance
Heightened data analytics and machine learning through a multi-dimensional framework
Utilized technology for continuous integration
Become an agile innovator through technology
Expanded its customer base to becomes the fourth largest carrier in Canada
