Delivering true customer-experience in a multi-service ecosystem
Explore how CSPs can create seamless and consistent customer experience in a multi-service ecosystem delivering new innovative services and business models.
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Communication service providers (CSPs) increasingly operate in a multi-service ecosystem continuously enhancing the digital core for delivering new innovative services and business models. This much needed expansion and diversification for their growth and transformation puts forward paramount focus on delivering seamless, superior and consistent customer experience across the ecosystem. In this exclusive roundtable with TCS and Salesforce, we discuss the opportunities and hot spots from CSPs' perspective for delivering true customer experience to their customers. Some of the key discussion points include:
- Hot spots for delivering consistent experience in a multi-service ecosystem
- Leveraging analytics to achieve a 360-degree view of customer
- Embedding AI in customer experience transformation initiatives
- Adopting a customer-centric approach in launching new products and services
Carol Wilson
VP & Industry Head - Comms, Media & Information Services, Europe and UK
Tata Consultancy Services
Dee Samra
Director of Data
Liberty Global
Mark Newman
Chief Analyst
TM Forum
Vicky Nisbet
Area Vice President - Comms & Media - UK
Salesforce