Christophe Nez, Vice President of Product at Intersec, and Sébastien Synold, Product Manager at Intersec, discuss how operators are leveraging insights from their network and customer data to generate new business opportunities and how this market is poised for more growth.
Turning data insights into revenue growth
Christophe Nez, Vice President of Product at Intersec, says telcos are monetizing their data internally and externally, such as for targeted marketing campaigns or location-based advertising. But he says there are more opportunities. Telco mobility and activity metadata covers nearly the entire population, from which they can derive unique data insights that is of value to many sectors and can support a greater variety of use cases.