Telcos must target B2B to offset declining consumer business

With market saturation and declining margins in consumer mobile, communications service providers (CSPs) increasingly view B2B as a significant growth opportunity. They believe focusing on enterprises can lead to larger deal sizes, longer contract times and overall increased revenue potential.

Success in B2B requires telcos to provide tailored products, bundles, catalogs and pricing for different business customer segments. In this video, Bluestone PIM CEO Einar Augedal and Telco Commerce Expert Fredrik Roos explain why it’s difficult and expensive to achieve this level of customization with legacy support system stacks designed for consumers, and how a PIM (product information management) platform can help.