Prianca Ravichander, Chief Marketing Officer and VP of Moments at Tecnotree, discusses marketplace strategies and how the models can help telcos expand revenue opportunities.
TM Forum’s latest revenue growth Benchmark report found that 37% of operators surveyed are looking into the feasibility of building a marketplace, while 24% say they already have one and 25% are in the process of creating one. Prianca Ravichander, Chief Marketing Officer and VP of Moments at Tecnotree, says marketplaces are having traction in the healthcare and banking/financial services/insurance sectors. As the models evolve, operators can start by partnering with a developer aggregator ecosystem to expose business and network capabilities for specific industries.
CMO and VP - Moments