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How Order Management can empower telcos to unlock the B2B opportunity

Rohit Batra, Head of Product – Telecom and Media at ServiceNow discuss how these operators can leverage Order Management to succeed in the enterprise market in the 5G era.

01 Jul 2021
How Order Management can empower telcos to unlock the B2B opportunity

How Order Management can empower telcos to unlock the B2B opportunity

TM Forum’s recent deep dive into the telecoms Order Management space found that despite this being a really mature software segment, there is significant new growth and a new breed of systems, appearing in the market. Much of this growth is driven by operators focusing on B2B markets with the realization that a lot of the new revenue opportunities for the next decade are in fact on the enterprise side.

Dean Ramsay, Principal Analyst at TM forum sits down with Rohit Batra, Head of Product – Telecom and Media at ServiceNow to discuss how these operators can succeed in the enterprise market by devising new service models and order management that sits at the heart of the orchestrated service fulfilment process.