Innovate Asia

How GenAI agents make customers’ experience more human and personal: Gil Rosen

At Innovate Asia in November, Gil Rosen, CMO of Amdocs talked to TM Forum’s Head of Research & Media, Dean Ramsay, about big shifts in customer engagement and the importance of GenAI agents reflecting the unique brands they represent.

How GenAI agents make customers’ experience more human and personal: Gil Rosen

The importance of GenAI-designed agents reflecting the brand they represent, and take personalization to a new level. As the Gen-AI agents are always available and know everything, they might become customers' preferred means of engaging with telcos, rather than primarily being a channel for solving problems.

Gil Rosen

CMO

Amdocs