Hansen sees AI as a critical enabler of commercial agility: Brian Cappellani

According to Cappellani, commercial agility is the ability to rapidly create, sell and fulfill new offerings. To achieve this, he says, operators need to implement an “agile commercial layer”, which is a cloud-native, catalog-driven platform that can integrate with legacy support systems through an open digital architecture. They also must harness AI insights from customer and market data to personalize offers, optimize product portfolios and enhance customer experience.