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DTW (Digital Transformation World)

Etiya’s Kallis: AI-enabled personalization is key to creating ‘stickiness’: Apostolos Kallis

Apostolos Kallis, Chief Commercial Officer, Etiya, explains why the ability to create personalized, real-time offers is key to improving customer experience.

02 Aug 2024

Etiya’s Kallis: AI-enabled personalization is key to creating ‘stickiness’: Apostolos Kallis

Kallis explains how communications service providers (CSPs) can apply AI and machine learning, leveraging customer data to deliver personalized experiences and create a sense of community with customers. “If you can make customers feel part of something – if they can associate your brand with a sense of belonging – that’s where you really start to create a stickiness effect,” he says.

Apostolos Kallis

Apostolos Kallis

Chief Commercial Officer

ETIYA