DTW (Digital Transformation World)
Etiya’s Kallis: AI-enabled personalization is key to creating ‘stickiness’: Apostolos Kallis
Apostolos Kallis, Chief Commercial Officer, Etiya, explains why the ability to create personalized, real-time offers is key to improving customer experience.
02 Aug 2024
Etiya’s Kallis: AI-enabled personalization is key to creating ‘stickiness’: Apostolos Kallis
Kallis explains how communications service providers (CSPs) can apply AI and machine learning, leveraging customer data to deliver personalized experiences and create a sense of community with customers. “If you can make customers feel part of something – if they can associate your brand with a sense of belonging – that’s where you really start to create a stickiness effect,” he says.
Apostolos Kallis
Chief Commercial Officer
ETIYA