Laurent Donnay, Chief Information Officer for B2C at Deutsche Telekom, discusses the platform approach that underpins the operator’s B2C service strategy.
Deutsche Telekom looks beyond core services with B2C platform strategy
Deutsche Telekom has implemented a common platform for all consumer products and across all the European markets where it operates.
In this video, Laurent Donnay, Chief Information Officer for B2C at Deutsche Telekom, shares how the platform approach has enabled a sharp transformation in terms of cost reduction and revenue growth. The platform enables the operator to offer personalized services and establish partnerships to expand offerings beyond its core telco products.
Editor in Chief, TM Form