Big data-driven real-time marketing with Comviva Mobilytix

Dean Ramsay talks to Comviva’s Chief Marketing & Strategy Officer for Consumer Value Solutions, Greg Armstrong, about Mobilytix, a richly integrated suite of products that uses big data to drive real-time marketing. Greg talks Dean through the Mobilytix marketing studio – a real-time decisioning platform – Mobilytix’s AI model building capabilities, and its new mobile and digital marketing platform. They also discuss:

• The purpose of AI and data in Mobilytix
• The uses and implications of Customer Value Management (CVM)
• The benefit of having multiple data sources
• Mobilytix’s relationship to Open APIs