Apostolos Kallis, Chief Commercial Officer at Etiya, discusses how artificial intelligence enables telcos to offer more personalised customer experience and improve retention.
Apostolos Kallis, Chief Commercial Officer at Etiya, says presenting customers with personalised offers is having an impact in retention strategies, but there is “a long way to go” before telcos can make proactive recommendations. In this video, he shares how Etiya is embedding AI into its products to enable more personalised customer experience.
Apostolos Kallis
Chief Commercial Officer
ETIYA
Mark Newman
Chief Analyst
TM Forum