IBM's Stephen Rose and TM Forum's Nik Willetts discuss how telcos can make use of traditional AI, GenAI and automation to drive growth and improve customer experience and operations.
Advances in AI generate new questions about how to drive telco growth
The telecoms industry has been making use of AI and automation for several years. GenAI, however, represents a sea change.
It enables telcos and their partners to make use of structured and unstructured data in entirely new ways. This in turn holds out the promise of advanced productivity and operational gains, as well as the ability to drive growth through the creation of innovative services and customer experiences at scale.
But it also poses fresh questions for leaders about how they navigate change, and how their businesses manage and make use of data and build data models, as Stephen Rose, GM, Global Industries, IBM, and Nik Willetts, CEO of TM Forum, discuss.
Watch the video to find out more.
GM - Global Telco, Media, Entertainment and Distribution