Simon Norris, Founder and CEO of UX agency Nomensa, looks at how strategic UX and humanistic insights from big data can play an intrinsic role in combating the threat of commoditization.
Sponsored by: Netcracker
Rather than prioritizing new services, operators should focus on enabling new business and service models that promise a better experience for all parties.
The CIO can put the wheels in motion for digital transformation, and make sure they don’t fall off. But how? By breaking all the rules apparently.
Understanding what digital transformation means for every part of the organization is the first step towards an enhanced transformation experience.