Getting closer to customers and engaging with them in more innovative ways is a primary objective for all CSPs, especially in mature markets with intense competition and those with high percentages of millennials. A key part of this is engaging through more channels and specifically through social media and sub-brands.
This report explores what CSPs should avoid and how they can fast-track their own utilization of social media and sub-brands that will help shape a more relevant customer experience for millennials.
Learn from GiffGaff, Jawwy, STC, Telefonica and Telstra. With thanks to our sponsor Etiya.