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Three things you need to understand about APIs. First, they are a fundamental, strategic asset in the world of platform and data-driven businesses, Second, they must be managed as such. Third, the API economy could be worth $2.2 trillion by 2018.

What are you waiting for? Read this ebook to understand:

  • What platform businesses are and why they’re successful
  • What APIs are
  • How to use APIs to enable new business models
  • How to implement an API strategy and keep it on track
  • How TM Forum’s other assets can work with APIs
  • Why establishing a culture of innovation is necessary for success

Whether you’re a startup or incumbent, a multinational or a government department, a digital health, Internet of Things/Everything (IoT/E) or smart grid provider, among others – ensuring APIs are embedded in your business strategy and managed as a strategic asset are essential.

APIs might not be new – they enable conversations between software systems for a multitude of purposes – but the technology they are built on, their functions and roles have evolved. In particular, in the digital era, open – that is, publicly available, standardized APIs – have proliferated massively and are used by many companies. It is no exaggeration to say that their strategic use is the foundation of Amazon’s success and the reason Google just spent a reported $625 million on an API management platform.

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About The Author

VP, APIs & Ecosystems

Joann’s career spans over 20 years in technology, ranging from consumer electronics, telecommunications mobile switching to OSS/BSS and more recently to industry collaboration. Joann is currently the program lead for TM Forum’s Open API & Ecosystems initiative, chair of the API Steering Committee and lead for the Open Hack program. Joann has significant experience leading complex large scale transformation programs for a number of organizations.


  1. Souhail Haddaji on

    Hi Joann,
    Great piece of work. One note regarding Ansoff’s strategic framework which crosses products (current/new) with Markets (current/new). The matrix needs to be corrected as new markets are missing.

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