Customer Centricity

Research Report /

Omnichannel is gaining much more traction in digital businesses across the spectrum, including that which underpins the digital ecosystem itself – communications.

Read this report to find out:

  • What omnichannel is and the benefits of its successful implementation tocustomers, service providers and their partners.
  • The difference between omnichannel and multichannel.
  • Why mobile is critical to the omnichannel mix and why it must be integral to it, not a separate channel with its own processes etc.
  • What issues arise from making mobile-first integral to omnichannel?
  • Where do apps fit in?
  • The challenges of implementing omnichannel strategies.
  • The huge risks associated with getting it wrong,
  • What does it all mean for your business and how should you approach deployment?
  • Help with deciding on priorities, figuring out where you are now, where you want to go and how you’re going to get there.

From the analyst
6 omnichannel esentials
Omnichannel: Why mobile first?

From the sponsor
Omnichannel: Revolutionizing the customer experience



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Sponsors

Huawei Technologies Co. Ltd
TM Forum
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About The Author

John Williamson BSc has worked in the electronics, telecommunications and hi-tech publishing industry since the mid-1970s. He has held senior editorial staff positions with numerous publications.

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