Strategies to optimize ROI in a next-gen digital marketplace

Platform-based digital marketplaces are the most efficient mechanism yet devised to match buyers and sellers. This approach extends a business’ reach and potential market almost overnight, without big upfront costs, creating a “network effect” – which can be an unprecedentedly powerful driver of growth.

However, adopting a platform-based model to run a next-generation digital marketplace is not an automatic guarantee of success. Download this new white paper to learn how to maximize return on investment (ROI) from digital platforms and make them successful.