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Communications service providers (CSPs) have identified B2B markets as a primary source of revenue growth. As a result, they are examining how the customer experience (CX) they deliver to different B2B market segments and industry verticals must change and improve. This brings their strategies and investments into focus, potentially calling for a rethink of the underlying business support system (BSS) infrastructure.
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Improving customer experience in B2B markets
Communications service providers (CSPs) have identified B2B markets as a primary source of revenue growth. As a result, they are examining how the customer experience (CX) they deliver to different B2B market segments and industry verticals must change and improve. This brings their strategies and investments into focus, potentially calling for a rethink of the underlying business support system (BSS) infrastructure. In our report Improving customer experience in B2B markets we surveyed more than 100 experts across five global regions to gauge their attitudes on current priorities for customer experience management and improvement in their B2B organizations. Read this report to understand:
