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To properly leverage the data from their networks, IT systems and customers CSPs need to ensure that it flows freely across their organisational siloes.
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How to leverage data across the entire organization
The value of data to communications service providers (CSPs) is not in question. What is unclear, however, is whether they are capable of leveraging it across the entire organization. Indeed, operators have been trying to come to grips with big data and data analytics for the last decade, and lack of a cohesive strategy is arguably the biggest obstacle to them becoming digital service providers (DSPs). For this report we conducted a tightly focused survey of people working in data analytics roles within CSPs. Perhaps unsurprisingly, 88% of respondents said they consider the effective use of data across the entire organization essential for their businesses. We explore how CSPs are collecting, storing and using data, and we offer guidance to help operators leverage data to improve customer experience and optimize networks.
