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Communications service providers (CSPs) are pursuing B2B2X capabilities to try to increase revenues, but delivering services through partnerships can be complex. Find out how they are rising to the challenge.
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B2B2X business models: Making sense of partner platforms
It's tricky to put a value on CSPs' B2B2X services, but many people agree they provide opportunities to derive new revenue streams that make up for dwindling legacy services. The promise of marketplaces and greater automation could be key to creating, scaling and monetizing new owned and partner-based offerings. But that can involve some complex relationships, such as getting agreement about how to create and deliver services and collect and share revenues. All of this is compounded by the technical and operational challenges of automating the creation, integration and maintenance of componentized solutions.
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