eBook | Customer experience management, Artificial Intelligence (AI)

Three key steps to smarter customer retention

AI is at the center of telcos' aims to deliver smarter, more proactive customer retention strategies

Teresa Cottam

13 Nov 2023

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Three key steps to smarter customer retention

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Three key steps to smarter customer retention

Communications service providers (CSPs) are focusing on customer retention once again, with AI front and centre of strategies. So what do they need to do to take smarter, more proactive approaches to churn?

This e-book looks at three key steps to smarter customer retention, focusing on:

Why smarter churn management is needed
Key steps towards better customer retention
The future of churn management through new technologies.

Teresa Cottam