Putting the value into VAS: transforming the worth of legacy services
We explore how telcos can turn older value added services into new streams of revenue.
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Value added service (VAS) models conceived decades ago that have not been phased out are generally a cost to CSPs and an additional operational responsibility. But what if they could be flipped into a source of revenue?
In this e-book we look at several CSPs which are making a new business out of legacy VAS, analyze the challenges and opportunities in the VAS market and consider potential impacts on CSP finances. Read it to find out about:
- The role of legacy VAS in a market in a telecoms industry that is still in the mode of cost-cutting and improving operational efficiency
- Different kinds of VAS in use and their impact of telco revenues and customer retention
- Creating new commercial opportunities out of VAS