Keep it simple: understanding the benefits of product lifecycle management
Product lifecycle management is back in the spotlight as communications service providers (CSPs) advance their digitalization and automation initiatives.
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Product lifecycle management (PLM) is the process of managing every aspect of a product’s lifecycle while sustaining the accuracy, quality and shareability of product data across the enterprise. Implemented effectively, PLM can have significant operational, financial and customer experience benefits.
Now PLM is back in the spotlight with communications service providers' (CSPs’) transformation, digitalization and automation initiatives often prioritizing product simplification. Read this e-book to find out what PLM is, why its importance has increased, and why CSPs need it to help them grow in a digital context.