A new approach to B2B customer segmentation
Explore how service providers can adopt a smarter approach to B2B customer segmentation that supports revenue growth.
Teresa CottamDownload eBook
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A new approach to B2B customer segmentation
The inflexibility of legacy customer segmentation is holding communications service providers (CSPs) back as they seek to evolve and expand their B2B operations.
To maximize their commercial opportunities, they need to find smarter ways to segment their market that address the evolving needs of their customers, taking into account key trends such as hybridization, consumerization and verticalization, as well as new channel strategies and B2B2X models. All of this means their supporting infrastructure must be flexible enough to empower dynamic segmentation, agile enough to pivot to new opportunities, and adaptable enough to build fresh, engaging experiences. This ebook looks at how CSPs can adopt a smarter approach to segmentation that supports revenue growth. In it we explain:
- Why the current fragmented approach is holding CSPs back
- How approaches need to change
- The increase in hybridization and how that complicates segmentation
- Dynamic segmentation
- What different types of customers want – the commonalities and difference
- True partnership as a new customer type
