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Zain Jordan modernizes its value-added mobile content
Read how Jordanian telecoms operator Zain successfully modernized its value-added services strategy and optimized its content partner ecosystem to grow revenues by 20%, increase activations 30% year on year and halved its time to market for new services.
Mark Newman, TM Forum
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Zain Jordan modernizes its value-added mobile content
In Jordan access to local, regional and global content is still relatively limited, even though a large proportion of the population has access to 4G devices.
Jordanian telecoms operator Zain brought in mobility solutions provider Comviva to modernize its value-added services strategy and systems in 2018. This partnership has proved fruitful, delivering considerable operational and commercial efficiencies. The key results include:
- Content partner ecosystem has been optimized
- Revenues have grown by 20%
- Activations have increased 30% year on year
- Time to market for new services has halved
Watch Mark Newman, Chief Analyst TM Forum talks to Marwan Jaber, CVM, VAS & Prepaid Segment Marketing at Zain Jordan on their value added services, competitive edge and their successful partnership with Comviva.
