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How Ooredoo Kuwait is monetizing digital services
Ooredoo Kuwait shares in a case study how it increased its monetization of services by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.
Annie TurnerDownload Document
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How Ooredoo Kuwait is monetizing digital services
Communication service providers (CSPs) in Kuwait have to compete in a market where the average user consumes 50GB per month, with monthly tariffs starting at just $30.
Faced with the challenge of customers used to effectively unlimited data packages, Ooredoo Kuwait set out to increase its monetization of services beyond connectivity by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.
Download the case study to discover how the company succeeded in:
- Shortening campaign lead times from 2 or 3 days to 2 hours
- Increasing digital revenue from 1-2% to 5-7%
- Improving by 30% during the first year after launch
- Reselling premium content contributing 7-8% of total revenue
Watch an interview with Ooredoo Kuwait
