Case Study | 5G Monetization, Business models, B2C services, Beyond Connectivity

How Ooredoo Kuwait is monetizing digital services

Ooredoo Kuwait shares in a case study how it increased its monetization of services by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.

Annie Turner

20 Apr 2022

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How Ooredoo Kuwait is monetizing digital services

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How Ooredoo Kuwait is monetizing digital services

Communication service providers (CSPs) in Kuwait have to compete in a market where the average user consumes 50GB per month, with monthly tariffs starting at just $30.

Faced with the challenge of customers used to effectively unlimited data packages, Ooredoo Kuwait set out to increase its monetization of services beyond connectivity by using next-generation customer value management to differentiate on the basis of highly relevant customized offers.

Download the case study to discover how the company succeeded in:

Shortening campaign lead times from 2 or 3 days to 2 hours
Increasing digital revenue from 1-2% to 5-7%
Improving by 30% during the first year after launch
Reselling premium content contributing 7-8% of total revenue

Watch an interview with Ooredoo Kuwait

Annie Turner