In conversation: Paradigm Shift in B2B2X (Sports & E-Sports) - A Transformation Case from Dubai

In this video, hear from H.E. Saeed Mohammed Hareb, Secretary General, Dubai Sports Council and Prianca Ravichander, Director of Partnerships & Ecosystem, Tecnotree as they reshape the future of sports with the launch of DXB Sports to deliver 5G, AI and IoT enabled services that includes events & ticketing, e-sports & live-sports streaming, sponsor & venue management, health & wellness subscriptions, IoT-based sports device onboarding, sports performance management dashboards and much more. They also discuss:

• How it’s difficult to predict the future for most, but Dubai Futures in partnership with the Dubai Sports Council (DSC) and Tecnotree Moments have introduced the first-of-a-kind multi experience B2B2X platform for sports in Dubai

DXB Sports is an initiative of Dubai Government to Collectively imagine, inspire and design Dubai’s digital future in sports