With the digital age comes the notion that anything and everything can be made to be better understood by me, and made to look like something I like.
This all started with PC’s, moved onto mobile phones, diverged into unique services offering to customers, and has now progressed to standards. Now, given that the value of standards is that being the same lowers costs, and that is a good thing, what could this mean? What does digitizing, and personalization, mean to standards?
The TM Forum is a place where many different people, with many different viewpoints, come together to agree on something to make their business more effective, and thus more profitable. Until the digital age, this process culminated in the production of a document, famously our Guide Book (GB) series, that has served the industry well for at least two decades.
Every six months or so, we gather the thoughts of the preceding period and publish a GB 921, GB 922 and GB 929 document, and its poster, and place these on our website to be downloaded by an ever hungry for knowledge member community. So what does digitizing this possibly mean?
The documents referred to above are very large, some of them are over 2,000 pages long, and it is very difficult to understand them because there is just so much to be read. We have responded to this challenge but delivering two more consumable forms, one a library of HTML pages, to browse or download, and the other an interactive graphics system. So, apart from being easier to read the same content, what else can we get from the new, digital formats?
Now we come to the subject of this blog – Personalized Standards. The Frameworks we have were built by, and for the telco industry. That being so, many other industries have found them useful, and have, to a point, started using them.
This consumption has aided the analysts in understanding their own businesses, but, in as much the telco analysts need to have telco language in their models to make them comprehensible to Telco business people, these analysts from other industries need language specific to their own industry to sell the Frameworx to their own business people.
Here comes the impact of digitizing standards. If we delivered all these possible different industry language options within our documents, the existing oversize problem would bloat out of proportion, expanding the documents to being a book in every sense of the word, and raising the adoption barriers even higher.
In the digital formats, we can do what every global website does. That is to allow the user to choose a language and magically, everything no longer is labelled in the English, telco, frame of mind, but in your personal choice of language, tailored to you.
Voila, personalized standards.
Why don’t you go to the 3D interactive graphics system, open the site, and then open the small blue control in the bottom right hand corner? This opens into a control object that allows you to view our Business Process Framework in Health’speak, as delivered by the eHealth catalyst project. Our very first personalization of standards.