Google: AI needs APIs and more abstraction

Yuval Dvir, Head of EMEA Online Partnerships, Google for Work, talks AI with TM Forum’s Aaron Boasman, including why finally it’s ripe to deliver business value.

Dvir says, “The ability to work across devices in a similar way required something better than an on-prem[ises]solution. Cloud and mobile are driving artificial intelligence [AI] alongside the advance of data. This is becoming the main transformation within organizations.

The concept of AI has been around for decades, so why is it suddenly at the top of the business agenda? He says, “because you didn’t have those three technologies ­– data, cloud and mobile – in place. A quick example is that nowadays about 90 percent of corporate data is unstructured, that you can’t really analyze or drive business benefit from it – typically video, images or text. AI is fantastic in that, all of a sudden, you have a lot of data that organizations can get a lot of value from and new insights. This is very powerful and exciting.”

Dvir adds, “What’s great about AI is it’s not relevant to just one industry, it’s relevant to everyone. Now we’re on the narrow [use of]AI for specific verticals or solutions, but we are working towards general AI. It will be exciting to see how that evolves.”

Does Google bring value to service providers?

In the era when everyone is looking to platforms, ecosystems and partners, how can Google help service providers? According to Dvir, “We are trying to develop an ecosystem of partners that can help and share the benefit of cloud and AI, and so on. Google has managed services of different APIs you can call – if you send it images, it tells you what it is. Or we have the open source framework, TensorFlow – it’s a training model that helps organizations build their own models on top of it and drive value from it.”

And, “The thing to remember, is that AI needs to start with a business purpose and business case, then you work backwards to the technology. That’s why it’s so interesting, you’re not just dependent on developers, it’s independent of algorithm developers and mathematicians and statistics because it’s business people who know the industry, know the customer and should be the ones who deliver the initial architecture input.

“By using those APIs or the managed services, any organization, small or big, can take advantage of them and apply them in minutes…”

Hear what else Google brings to the party – watch the video.


    About The Author

    Snr Director, Research & Media

    Annie Turner has been researching and writing about the communications industry since the 1980s, editing magazines dedicated to the subject including titles published by Thomson International and The Economist Group. She has contributed articles to many publications, including national and international newspapers such as the Financial Times and International Herald Tribune, and a multitude of business-to-business titles. She joined the TM Forum in 2010 and is responsible for overseeing the content of the Research and Publications portfolio.

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