It is becoming clear that strategy (not IT) needs to drive digital transformation. Indeed, digital maturity models have emerged to help organizations take a more holistic approach to transformation, and TM Forum believes that the first step in any digital transformation is for communications service providers (CSPs) to decide at a high level what they want their business to be in the future.
Nevertheless, successful digital transformation still needs IT teams to be at the center of these strategies. Content platform Brightspot explains how:
Driving smarter business decisions
Many businesses want to transform the customer experience across all digital touchpoints from web to mobile, retail and customer service. The evolving needs and preferences of customers often drive digital evolution within companies. IT teams can take a more strategic role in their companies’ digital transformation by guiding company leadership in choosing technology that better serves customers.
Improving workplace effectiveness
Digital tools and capabilities greatly enhance employees’ experience in the workplace. IT teams that deploy tools and hardware to enable employees to work more efficiently and more effectively share information drive workplace improvements. These tools include systems for sharing and analyzing information across a business, and devices to access and process information in the field. It is also technology that brings together information from existing systems to provide a single view which empowers workers.
Simply put, IT departments that deploy new technologies have a significant impact on employee efficiency and satisfaction.
IT leaders can lean into their influence
In the midst of a company’s digital transformation, IT leaders have the influence needed to shape technology strategies. Over the past few years, technology decisions have shifted away from IT teams, but now they have the opportunity to lean into their influence and implement forward-looking solutions that help solve each department’s unique challenges.
As experts in the evolving technology landscape, IT teams need to work closely with other departments to highlight why evolving the technology stack is important. As technology continues to change rapidly, IT teams must be able to help companies discern which technologies are worth investing in and which are more likely to be a waste of time and money.
Continually adapting and developing new skills
As the primary driver of IT strategy and implementing new technology, IT teams must maintain a pulse on new business technology and help their companies plan for future business needs, enabling agility and adaptability within the company.
It can be tempting for organizations to leave legacy systems in place to save money or avoid disruption. However, implementing better technology solutions is often better for companies long-term.
The challenge for IT is to help prove use cases and ensure successful adoption after implementation. While working with company leadership, IT teams can champion innovative solutions that will lead to positive changes for its business.
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