Data Analytics & AI

How analytics help when customers are ‘god’

In Japan, one out of every four people is over 64 years old with a life expectancy of 84 years, making it the world’s oldest population. Takehiro Nakayama, Head of Smart Data at AXA Life Insurance Co., Ltd., will explain how analytics will be key to delivering outstanding healthcare to this expanding, older population in the Analytics Live! stream at TM Forum Live! in May in Nice.

Excellent service to customers is all-important in a country where the customer is not regarded as king, but god. And the challenge will  get tougher: The  United Nations predicts that by 2060, about one third of Japan’s population will be older than 65. AXA has transformed to meet the challenge by becoming more data-driven in its decision-making and operations.

The company has 3 million ‘gods’ [customers]in Japan and 5,000 advisors to help them, so it’s not so hard to see how analytics are going to be increasingly important to maintain the expected level of service in the crucial area. Watch this video to find out more about the Japanese market and AXA’s activities.

TM Forum Live! takes place May 15-18 in Nice, France. Find out more at


    About The Author

    Snr Director, Research & Media

    Annie Turner has been researching and writing about the communications industry since the 1980s, editing magazines dedicated to the subject including titles published by Thomson International and The Economist Group. She has contributed articles to many publications, including national and international newspapers such as the Financial Times and International Herald Tribune, and a multitude of business-to-business titles. She joined the TM Forum in 2010 and is responsible for overseeing the content of the Research and Publications portfolio.

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