Simon Norris, Founder and CEO of UX agency Nomensa, looks at how strategic UX and humanistic insights from big data can play an intrinsic role in combating the threat of commoditization.
Author Simon Norris
An experience strategist, Simon has inspired and transformed numerous organisations, strengthening their connections with their audiences and increasing user engagement. His understanding of technological advances and behavioural psychology alongside his business acumen allows him to guide people to think differently and create and implement future-proof strategies that make a measurable difference. Simon is one of the most respected thinkers in his industry, having been involved in ‘digital’ and UX since the start and has played a fundamental role in shaping it. Combining his background in human psychology, biology and cognitive science alongside cumulated insights gained over the past 20 years he also established one of the largest independent UX agencies in Europe. Simon has an intuitive understanding of how to integrate technology into the everyday through intelligent design that optimises human experiences. Coining the phrase ‘Humanising Technology’ back in 2001, Simon is passionate about reinforcing the belief that digital technology should be both usable, accessible and engaging whilst delivering exceptional experiences. He has turned the traditional view of digital design on its head, focusing on people’s emotions and experiences to reshape how organisations can engage with their customers more deeply, meaningfully and ultimately more profitably. As a thought-provoking futurist and invigorating keynote speaker on how technology and human experiences should have a symbiotic relationship, Simon’s high-level thinking and in-depth research and whitepapers amplify future visions and inspire audiences to be present and prepared for the changing commercial opportunities ahead.